SEARCH ENGINES AND WEB PRESENCE

The main uses of a web presence are:

1. Save on travel by allowing customers to tour properties online on their computers

2. Show buyers and sellers that you exist and what services you offer

For no extra charge, we will list your site with the major search engines.  A search engine is a service that provides web surfers a means of locating web sites by searching for names or descriptions of what the are seeking.  When furnished with a name or key search terms, the search engine delivers sites that meet those search criteria.  However, a particular listing is very, very hard to find when searching the world wide web.  The major search engines charge varying fees to insure that your site is among the first presented to web searchers.

The amount that you should spend for search engine visibility will depend upon your reasons for having a web site.  If your reason is primarily to offer virtual tours, you should spend very little for search engine visibility.  Visitors to your web site will come primarily as a result of you giving them your web address, and emphasizing that they visit it to see your listed properties.

If you want potential customers to be able to locate your web site without your input, you will want to employ the features of a search engine to position your site where web searchers will surely find it.  The costs for these services vary, and the search engines have many, many features to choose from.  We can make recommendations, and show you how the pricing will work for those features.  We believe that the best approach is to choose a plan that fits your budgetary situation, monitor it for 2 months, and then adjust it.

Google is the top search engine handling 53 % of internet user queries; Yahoo is second with 20%, and Microsoft ranks third with 14%.

Google has a complicated pricing schedule which is based upon a bidding system to place your ad where it is most prevalent.  Most simply put, you are charged based upon where you would like your ad to appear, and how many times it will appear per day.  Google can charge based upon how much you wish to budget and the number of times searchers click on your site.

We can assist you in monitoring traffic and help modify your plans according to your wishes.